Cue For Good’s Journey at the B Corp Festival 2024: Exploring Louder Than Words

On September 10th and 11th, 2024, I had the incredible experience at the “Louder Than Words” B Corp Festival, held at the heart of Oxford. 

This year’s festival was monumental, gathering over 2,000 businesses committed to redefining the corporate role in addressing global challenges. The energy was palpable, and the discussions truly captured the #BCorp spirit, igniting excitement for the future of sustainable business practices.

Event Highlights and Key Themes

The festival was structured around three central themes:

1. Regenerative Futures: Sessions focused on pioneering ways businesses can integrate regenerative practices to restore and sustain ecosystems while driving economic growth. Notable speakers, like Chris Turner from B Lab UK, emphasized the shift towards businesses becoming net positive contributors to the environment.
2. Leading the Change: This theme explored the importance of leadership in driving systemic transformation. Panels included insights from industry leaders and B Corp founders who shared stories of their journeys in building purpose-driven organizations that prioritize people and the planet.
3. Now, Together: The emphasis here was on collective action. With over 40 fringe events held throughout Oxford, attendees engaged in hands-on workshops, networking sessions, and collaborative think tanks that highlighted the power of unity in achieving shared goals.

Day 1: Kicking Off with Energy and Insight

The festival launched with infectious energy, setting the stage for meaningful conversations led by the dynamic event hosts, Shonali Devereaux and Mathilde Gerritsma. 

One of the standout sessions was delivered by Mary Portas OBE, Founder & Creative Director at the Portas Agency and Co-Chair of the Better Business Act. Her talk, “The Business of Beautiful Business,” captivated the audience, exploring how aesthetics and ethics can align in business for positive impact.

Another panel discussion featured key figures in the B Corp movement, including:

• Clay Brown, Co-Lead Executive at B Lab Global
• Judy Rodrigues, Director of Standards at B Lab Global
• Rosalind Holley, Director of Marketing & Communications at B Lab UK
• Lucy Muigai, CEO of B Lab Africa
• Francesca Cassidy, Managing Editor at Raconteur

This session delved into the “Future of the B Corp Movement,” discussing how businesses can act as catalysts for change and reshape the economic landscape.

Day 2: Reflection and Inspiration

The momentum continued on Day 2. Patrick Grant led a significant session on “Less, Better, Local,” emphasizing the impact of conscious business decisions that prioritize sustainability and community engagement.

Hosts Shonali and Mathilde engaged the audience in discussions about how individuals can contribute to the B Corp movement, reinforcing the theme of collective responsibility. Another impactful panel, “From Insiders to Activists: Navigating Systems Change for a Better Economy,” featured:

• Anuradha Chugh, Trustee at B Lab UK
• Chris Skidmore, former UK Energy Minister
• Amy Clarke, Co-Founder of Tribe Impact Capital LLP and Board member at B Lab UK

This panel highlighted how both businesses and individuals can advocate for and drive systemic change in the economy, further emphasizing the B Corp. commitment to prioritizing people and the planet.

CueForGood’s Takeaways

I attended several key sessions that underscored the importance of integrating innovative approaches and digital solutions into our mission at CueForGood.

A standout opportunity was the “Networking for Good” event, where attendees, including representatives from prominent B Corps and start-ups, connected to exchange ideas, form partnerships, and discuss collaborative efforts in tackling urbanization and climate challenges.

CueForGood leaves the festival feeling energized and motivated to take action. The sessions and conversations have deepened our commitment to integrating sustainable practices and fostering partnerships that prioritize people and the planet. We’re determined to keep pushing for impactful change because, when we work together, the possibilities are limitless.

As we integrate these learnings into our ongoing and future projects, our mission to support communities and businesses will remain central to our approach. Together, let’s continue to turn words into action and build a better future!

Connect With Us

If you’re involved in sustainable initiatives or have ideas on how to make a positive impact, I’d love to hear from you. Share your thoughts and experiences and write to us at [email protected] or go to our Instagram handle @cueforgood to follow and comment. 

For more details about the B Corp Festival, check out the official event page.

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Pancham Prashar

CEO of CueForGood, I lead a team of around 40 experts at CueForGood, where we strive to propel organizations making a positive impact. Since 2005, we’ve honed our expertise in eCommerce development, digital marketing, and creative design, all aimed at promoting meaningful messages. I am eager to connect with like-minded organizations and explore how we can amplify your impact together.

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Pancham Prashar

CEO of CueForGood, I lead a team of around 40 experts at CueForGood, where we strive to propel organizations making a positive impact. Since 2005, we've honed our expertise in eCommerce development, digital marketing, and creative design, all aimed at promoting meaningful messages. I am eager to connect with like-minded organizations and explore how we can amplify your impact together.

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