Jiva’s Organic Traffic Growth: 354% Surge in 6 Months | CueForGood

Summary: Jiva’s efforts to empower smallholder farmers weren’t gaining the digital traction they deserved. With a strategic overhaul led by CueForGood, Jiva’s organic traffic skyrocketed by 354.27% in just six months, transforming their blog from an underperforming asset to a powerhouse of visibility.

Jiva’s Journey: Cultivating a 354% Organic Traffic Surge in Just Six Months

Nestled in the heart of Indonesia, Jiva embarked on a noble mission: to transform the lives of smallholder farmers. With a vision to empower those at the grassroots of agriculture, Jiva created innovative tools like an app that offered no-cost advances for agricultural supplies, access to premium-quality inputs, and AI-powered guidance to boost yields. 

Their work was making tangible changes in the lives of farmers. However, their digital story wasn’t gaining the traction it deserved. Their blog, a treasure trove of insights, remained hidden in the vast pool of online content. This is when Jiva turned to CueForGood to bridge the gap between their offline impact and their online potential.

The Struggle: A Mission Hidden in the Shadows

Jiva’s mission was clear: empower farmers and amplify their voices. But the roadblocks were just as evident. While Jiva had been diligently publishing blogs on their website, Jiva.ag, and Medium.com, their strategy wasn’t working.

Instead of driving traffic to their platform, their website redirected blog readers to Medium. This strategy unknowingly weakened their online presence, as search engines deemed the content on Medium to be Medium’s content, and hence, Medium benefited from it. Jiva needed to solve three key challenges:

• Rank higher for crucial agricultural keywords.
• Establish credibility as a thought leader in farming solutions.
• Drive organic traffic to their website.

Take a closer look: Jiva’s case study reveals the reason behind their organic traffic growth.

CueForGood Steps In: Nurturing Jiva’s Digital Growth

When CueForGood joined the journey, it was clear that Jiva’s content had immense potential. What it needed was a strategic overhaul. 

Here’s how we cultivated growth:

1. Saying Goodbye to Redirects

Redirecting readers from Jiva.ag blog to Medium was a major roadblock. By keeping all blogs hosted on their website, Jiva reclaimed ownership of their content, transforming Jiva.ag into the go-to hub for their audience.

2. A Dual Publication Strategy

Medium wasn’t abandoned, it was reimagined. We suggested publishing blogs on both platforms while mentioning on Jiva.ag that the same content was available on Medium. This ensured Medium readers stayed engaged while channeling more traffic to Jiva’s website.

3. Canonical Links for Search Authority

For blogs already published on Medium, we implemented canonical links pointing back to their original versions on Jiva.ag. This told search engines where the real home of the content was, increasing Jiva’s visibility while leveraging Medium’s audience.

4. Content Briefs for Targeted Growth

We researched high-priority topics and crafted content briefs for Jiva’s team. These served as roadmaps for creating blogs that helped create topical relevance for the topics Jiva wanted to increase visibility for and bolster search engine rankings.

The Harvest: A Bumper Crop of Results

Six months after implementing these changes, things changed for the better:

1. Organic Traffic Flourished

From April to September 2023, organic traffic to Jiva.ag surged by an astounding 354.27%. The blog, which once had zero visibility, became a major driver of organic traffic.

2. Website Engagement Soared

By discontinuing redirects and promoting a dual publication strategy, traffic to Jiva.ag increased significantly. Farmers and readers began to view Jiva’s website as their trusted source of information.

3. Search Visibility Blossomed

Jiva initially had limited visibility in search results for key agricultural terms. Today, their website proudly ranks for several important keywords, marking steady progress in establishing their presence within the digital farming landscape.

A Growing Legacy

Jiva’s story is much more than just numbers; it’s about purpose. By bringing the content back to the website and optimizing their organic channel’s approach, Jiva not only improved its traffic, they are becoming a trusted digital voice for farmers in the APAC region.

Their journey is proof that when passion meets a good strategy, incredible growth is possible.

Ready to Cultivate Your Own Success?

Every good story deserves to be heard.

At CueForGood, we believe in helping words reach their impact, making sure your content reaches the audience it deserves.

Let’s help your story bloom. Contact us at [email protected] to start your journey.

• About the Author
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Nida Danish

Formerly an English trainer, a dearth of creativity led me into the world of digital marketing. I now channel my linguistic prowess as a Content Strategist at CueForGood.

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Nida Danish

Formerly an English trainer, a dearth of creativity led me into the world of digital marketing. I now channel my linguistic prowess as a Content Strategist at CueForGood.

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