How Meta’s New Holiday Ad Features Can Transform Your Business This Season

This year, Tapcart’s 2024 BFCM Consumer Trends Report suggests that nearly 60% of shoppers kick off their holiday shopping in October or November, with 44% planning their Black Friday purchases more than a week ahead of time.

As the holiday season approaches, businesses are ramping up their marketing efforts to capture the attention of eager shoppers. This time of the year is crucial for brands, with consumers primed to spend more on gifts, seasonal deals, and year-end shopping. Meta is launching a number of innovative updates to help businesses take advantage of this chance. These updates are intended to improve engagement, boost conversions, and simplify the shopping process across all of its platforms.

During the busiest shopping season of the year, advertisers can make the most of their campaigns with the help of these new features, which are available on both Facebook and Instagram. 

Let’s take a closer look at the key updates Meta has rolled out for the holidays.

1. Simplified Discount Codes: Seamless and Stress-Free for Shoppers

One of Meta’s standout updates this season is the introduction of streamlined discount codes. In previous ad campaigns, adding discount codes required extra steps from both advertisers and shoppers. Now, Meta is making it easier than ever for users to redeem these offers by displaying discount codes directly on overlay ads and automatically applying them at checkout.

With this feature, advertisers can prominently showcase their discounts, making them more accessible and enticing to potential customers. The automatic application of discount codes at checkout simplifies the user experience, reducing friction and increasing the likelihood of conversion. Additionally, Meta is testing first-purchase offers and personalized discounts, allowing businesses to craft tailored promotions that speak to individual customer preferences.

This move follows Meta’s July update, which already made it easier to add discount promotions to ads. The latest enhancement takes this convenience a step further by ensuring that discounts are highly visible and effortless to use—ideal for the fast-paced holiday season when consumers are hunting for the best deals.

2. Enhanced Reminder Ads: Keeping Your Promotions Top-of-Mind

Meta is giving advertisers an upgraded way to ensure their promotions are seen and remembered with Enhanced Reminder Ads. As the name suggests, these ads are designed to remind users of ongoing offers and promotions they may be interested in. By adding overlays to feed posts, Reminder Ads will help keep your brand’s offers at the forefront of users’ minds, increasing engagement as they plan their holiday shopping.

These reminders will come in the form of notifications that are sent out more frequently, ensuring that promotions remain visible during critical decision-making moments. For brands, this feature provides a strategic way to stay relevant in the minds of potential customers as they juggle multiple offers and holiday tasks. With frequent reminders, businesses can maximize awareness and engagement during the busy shopping season when competition for consumer attention is at its peak.

3. New Site Links Option: Improved Navigation for Enhanced User Experience

Navigating multiple products or promotions just got a lot easier with Meta’s new Site Links feature for ads. This update allows advertisers to include multiple landing pages within a single image or video ad in the Facebook Feed. With a single click, users can now be directed to specific product categories or pages, making it easier to find exactly what they’re looking for.

This means you can now streamline the user journey by directing potential customers to relevant sections of your site, such as popular holiday collections, gift guides, or special promotions. This enhanced navigation capability can significantly boost user engagement and conversion rates by reducing the number of steps it takes for a customer to find the right product.

4. In-Store Shopping Promotions: Driving Foot Traffic to Physical Locations

While online shopping continues to dominate, many businesses still rely on in-store traffic, especially during the holiday season. To support these businesses, Meta is launching a new ad type specifically designed to encourage in-store shopping.

This ad type allows advertisers to target users who are likely to shop in physical locations based on factors such as past engagement with the brand and geographic proximity to stores. For example, if a user has previously engaged with a brand online and is located near one of its physical stores, they may see ads encouraging them to visit in person.

This feature is particularly valuable for retailers looking to drive foot traffic during peak holiday shopping periods. By tapping into location-based targeting, businesses can effectively reach local customers who are more inclined to shop in person—whether for last-minute gifts or special in-store promotions.

5. Targeting Holiday Tourists: Reaching Travelers and Seasonal Shoppers

The holiday season often comes with travel plans, as people visit their family or take vacations. Recognizing this trend, Meta is introducing a new targeting feature that allows businesses to reach holiday tourists. Advertisers can now target users who are planning holiday trips or engaging with content related to specific destinations, giving businesses the chance to capture the attention of travelers.

For instance, a local business in a popular holiday destination could target ads to users who are exploring travel options for that area, encouraging them to visit their store during their trip. This feature opens up new possibilities for brands to engage with prospective customers who may not be local but are actively seeking experiences or services in specific regions.

Final Thoughts: Making the Most of Meta’s Holiday Ad Updates

Meta’s recent ad updates equip businesses with advanced tools to enhance engagement and sales during the holiday season. These updates include features like simplified discount codes for easier redemption, enhanced reminder ads to keep promotions visible, and Site Links for smoother navigation. With additional options like in-store shopping promotions and the ability to target holiday tourists, businesses can now better connect with customers both online and in physical stores, staying competitive in the bustling holiday marketplace.

As the holidays near, now is the perfect time to prepare your marketing strategy and leverage Meta’s updates to maximize your business’s visibility.

Wondering how to integrate these updates into your campaign strategy? CueForGood is here to assist with tailored solutions. Get in touch with our team today at letstalk@cueforgood.com 

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Charanjeev Singh

I’m a dedicated member of the Cueforgood Internet marketing squad, and my passion for football runs deep, with Arsenal holding a special place in my heart. This club has been my source of inspiration and joy, shaping countless unforgettable memories throughout my life. Alongside my love for the beautiful game, I also embrace the excitement of gaming, adding an extra layer of thrill to my journey.

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Charanjeev Singh

I'm a dedicated member of the Cueforgood Internet marketing squad, and my passion for football runs deep, with Arsenal holding a special place in my heart. This club has been my source of inspiration and joy, shaping countless unforgettable memories throughout my life. Alongside my love for the beautiful game, I also embrace the excitement of gaming, adding an extra layer of thrill to my journey.

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