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How to Steer Clear of Greenwashing in Your Marketing Campaigns
by Nida Danish
On March 12, 2024, the European Parliament passed the Green Claims Directive to ensure companies back up their environmental claims …
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High Converting Product Descriptions for Sustainable Products
by Nida Danish
The Growing Demand for Sustainable Products It’s fascinating how consumers are increasingly leaning towards environmentally friendly products. In fact, recent …
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Evaluating the Carbon Emissions of Shopify Themes
by Harleen Sandhu
Committing to green claims as a business is a huge promise to deliver on. For ecommerce stores, Shopify is leading …
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Dark Mode: Accessibility vs Sustainable Web Design
by Balbir
Introduction Dark mode, a feature that lets users switch the color scheme of an app or website to darker colors, …
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Discover Essential Sustainable Marketing Principles and Strategies for Ethical Business Growth
by Pancham Prashar
Given the major issues that our world is currently facing, such as pollution and climate change, sustainability becomes an inevitable …
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Show, Don’t Tell: Demonstrating Transparency in Your eCommerce Store
by Pancham Prashar
For an eCommerce brand committed to good, success goes beyond creating excellent products; it extends to effectively communicating your values …
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