Case Study
How CueForGood helped iGadget pull in 23.59% of the total orders through google shopping, making it their 2nd best revenue-generating source.
Google shopping helped iGadget earn
Of total
orders
Of total
clicks
Of total
revenue
For iGadget, Google shopping is now the
2nd best
traffic generating
platform
2nd best
revenue generating
platform
2nd best
transaction generating
platform
Note: Measuring the performance from 25th November 2020 to July 2022
About the client
iGadget is an eCommerce shop that offers an extensive range of mobiles, laptops, and tablet repair parts along with their accessories; available throughout New Zealand.
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Background
We had been helping iGadget with their website design and development when the client discussed their GMC and google Ads account suspension. Not just this, the client also shared their concern regarding the high CPC rate. While we got the GMC account approved on 16 October 2020 and the google Ads account on 19 November 2020, we started working on the campaigns only from 24 November 2020 onwards.
Challenges
1
Enabling suspended GMC account
Before approaching us, the client tried setting up the GMC account in October 2020. Due to certain areas being neglected, the account got suspended for misinterpretation of products. Google is pretty strict when it comes to accounts violating the Acceptable Business Policy which made getting the account approved a challenge. Nonetheless, the experts in our team delved deep to understand and eradicate the shortcomings.
2
Enabling suspended google Ads account
Even though the client tried setting up iGadget’s GA account, something was amiss that led to the account getting suspended. We understand that every suspension is unique and that it requires thorough investigation. Therefore, fixing the same was a sweet challenge for us.
3
Reducing the high cost per click
The Shopping Campaign being run by the client wasn’t performing well. It was set up through Shopify and the CPC was way too high - $5.50 per click. Putting together a campaign that could give the best ROI was another sweet challenge.
4
Optimizing product feed
Because the product feed is generated via API (automated feed), there are fewer chances of optimizing it. However, it is important to gain better results.
5
Setting up smart shopping campaign
The client was keen on running a Smart Shopping Campaign but the account wasn’t eligible for the same. That’s because the Display Network must have 50 conversions and the Search Network must have 100 conversions before Smart Shopping can be explored.
Approach
1
Addressed the GMC suspension
Google leaves no stone unturned when it comes to helping users make informed decisions. It only puts up ads that are honest, straightforward, and clear regarding the product/service being offered. We addressed the issue by making certain changes and contacted Google to review the account. iGadget’s GMC account now stands approved.
2
Addressed the Ads account suspension
We dug deep and realized the lack of information as the reason behind the Google Ads Account suspension. After adding the required info and requesting Google to review the account, it was reactivated.
3
Optimizing the shopping campaign
We set up the shopping campaign through the Google Ads account and kept optimizing it to bring about the best results. From $5.50 as the CPC, we brought it down to less than $0.3.
4
Scanning for opportunities to optimize the product feed
We looked for ways to optimize the feed; all the while staying well within the boundaries drawn by GMC regarding its policies. After the implementation, we were able to generate a positive ROI for the client.
5
Started with standard shopping campaign
We suggested and started with a Standard Shopping campaign to drive more traffic and sales. Once we fulfilled the requirements and Google had adequate data on who the ideal customers were, we switched to Smart Shopping. Since then, it has been giving us great results.
Need help with your eCommerce store
Please share your requirements in detail
Results
Google shopping has helped iGadget acquire
Of the total
orders
Of the total
click
Of the total
revenue
A Word From Our Clients
CueForGood never cease to amaze me with their infinite knowledge and understanding of every corner of the online sphere.
Fiona - Founder & CEO
Satisfied clients are the fuel that keeps us on the road to learning, improving, growing, and evolving. Check out what our clients have to say about their association with CueForGood on Clutch.
