Case Study
Increasing Organic Users by 118.84% for The Diamond Pro through Search Engine Optimization (SEO)
Increase in
organic users
Increase in
organic sessions
Increase in
goal completions
Note: *The figures above are based on a comparison of data from 1st Jan 2019 - 31st Aug 2019 to 1st Jan 2021 - 31st Aug 2021
About the client
Founded in 2009 by Ira Weissman, The Diamond Pro is an affiliate marketing company from Switzerland that aims to educate customers on making an informed decision before purchasing diamond jewelry, especially engagement and wedding rings.
The company has a website where interested consumers can find detailed information related to everything diamond, from diamond shape, cut & certifications to detailed guides on how to make the best purchase when shopping for engagement rings of a desired budget. They also provide unbiased reviews of diamond retailers - online and offline, which helps customers pick the best suited retailer for their purchase. Their website allows visitors to contact them and get their personal queries addressed.
The client wanted to increase organic traffic and affiliate clicks on their website. In order to find opportunities, they hired CueForGood to carry out an SEO audit of the website.
Analysis
The Diamond Pro was a leader in its space even before CueForGood started working on their website. Initially tasked with doing a comprehensive SEO audit of The Diamond Pro website, CueForGood discovered that the website was mostly in a good state, except for some technical issues.
The analysis revealed that their website needed improvement in indexing of unwanted segments. There were broken links throughout the website that needed to be fixed. There were also redirect chains, ‘hreflang’ tag issues, and pagination links that ended in 301. CueForGood found out that the client had lost review snippets in SERPs as well.
The client had specifically asked us to review some of their website content pages to see if they could be improved further. As a trial, CueForGood was given five existing articles from their website to suggest recommendations. Our analysis revealed that there were some content gaps that we could fill in, and with the help of their amazing copywriting team, CueForGood managed to further optimize articles that were already performing well.
We added new questions derived from relevant “People Also Ask” queries from SERPs, provided sub-sections that were not covered earlier, and added guidelines on how to answer the queries to increase visibility for their featured snippets. Our tasks later expanded to include navigational structure improvements, design, and technical help for the website. This involved developing custom plugins, integrating other plugins, website maintenance, etc.
CueForGood also actively worked with The Diamond Pro team on their GA/GTM events to help track various affiliate events on the site accurately.
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Our Process
1
CueForGood conducted a comprehensive SEO audit in September 2019.
2
CueForGood worked on providing *content briefs for optimizing their existing articles. The content briefs ranged from 10 to 20 briefs a month. Initially, the content briefs were created for existing articles, but after working on 90% of the articles on the website (close to 100 articles), our team continued to provide content briefs for new topics that were not yet covered.
*Our content brief includes subtopics, guidelines on what to cover in subtopics, keywords to include in the content, on-page optimization suggestions, internal linking suggestions, anchor text suggestions, and image alt text suggestions.
As an SOP, at CueForGood, we work on an iterative keyword research program when initiating a new SEO project. The keyword research is then clustered into smaller hubs and spoken articles to increase the website’s topical relevance for targeted topics.
3
CueForGood also worked on a series of technical issues on The Diamond Pro website. These included the following:
- Historical URLs going through multiple 301 redirects (redirect chains)
- Internal links that led to 404
- Internal Links that were 301 Redirected
- 404 URLs found in Google Analytics
- 'hreflang' tag issues in GSC
- Pagination links ending in 301
- Removed unneeded URLs from the sitemap
2
CueForGood worked on providing *content briefs for optimizing their existing articles. The content briefs ranged from 10 to 20 briefs a month. Initially, the content briefs were created for existing articles, but after working on 90% of the articles on the website (close to 100 articles), our team continued to provide content briefs for new topics that were not yet covered.
*Our content brief includes subtopics, guidelines on what to cover in subtopics, keywords to include in the content, on-page optimization suggestions, internal linking suggestions, anchor text suggestions, and image alt text suggestions.
As an SOP, at CueForGood, we work on an iterative keyword research program when initiating a new SEO project. The keyword research is then clustered into smaller hubs and spoken articles to increase the website’s topical relevance for targeted topics.
Results
The development team at CueForGood ensured that The Diamond Pro's website health remained excellent by consistently working on website improvements and maintenance.
The SEO team improved the site’s organic traffic by over 100% and also raise the percentage of affiliate conversions by almost 170% by addressing crucial content gaps.
With our experience and efforts we successfully improved the organic search performance of the website.
We are fortunate and proud to be associated with a brand like The Diamond Pro and add value to their business.
5.0
Overall Score
Scheduling | Cost | Quality | Net Promoter Score(NPS)
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A Word From Our Clients
CueForGood never cease to amaze me with their infinite knowledge and understanding of every corner of the online sphere.
Fiona - Founder & CEO
Satisfied clients are the fuel that keeps us on the road to learning, improving, growing, and evolving. Check out what our clients have to say about their association with CueForGood on Clutch.
“The company's traffic skyrocketed by 70%, and the click-through rate (CTR) increased by 80%, producing a large positive impact on our business. Customers can expect outstanding project management and fast response times from CueForGood.”
Mike Fried
CEO - The Diamond Pro